In a self-promotional moment reminiscent of the Apple chief Steven P. Jobs, Robert Eckert, the chief executive of Mattel, is celebrating one of his company’s own products as “the hottest toy for the 2010 holiday season” — even though it’s not even on sale yet.

I give you the Fisher-Price iXL Learning System, which has all too inevitably been hailed as the iPad for the fresh-out-of-diapers set.

The iXL is a tiny computer that opens like a book. It has fat, colorful icons on the right side and buttons and a speaker on the other side. As you might expect, there are apps for the new product: Story Book, Game Player, Note Book, Art Studio, Music Player and Photo Album software.

And, my goodness, this gadget even has a touch screen.

The product should go on sale in July and start at $79.99. It’s Mac and PC compatible with an SD card slot and a U.S.B. port.

“We have invested more research and development dollars into iXL than any other product in our 2010 Fisher-Price product line and it definitely shows,” Mr. Eckert said in a statement.

Somebody buy that man a black turtleneck.

The iXL seems to have more visual pizazz than the Family Story Play system from Nokia and Sesame Workshop (the people behind “Sesame Street”). Oddly, Nokia opted for a wood case for its device, which has a pair of screens and a book holder.

Nokia has been pitching the Family Story Play, which remains a concept device, as a way for children and, say, grandparents in a far-off place to read stories together via video conferencing.

Want the power and add-ons of the Firefox browser in the palm of your hands? That dream is quickly becoming a reality, starting with the Maemo OS and owners of the Nokia N900.

Mozilla has officially introduced Firefox for Maemo, the first officially launched version of Firefox for Mobile. It’s been in testing for some time, but now it’s available for download for those of you who own an N900 smartphone.

The new mobile browser comes equipped with an array of quite awesome features: the awesome bar, weave sync (sync your bookmarks, passwords, tabs, and history between mobile and desktop), tabbed browsing, and location-aware maps are all part of this launch.

Our favorite feature of the Firefox for Mobile launch though has to be the inclusion of add-ons. Yes, you’ll be able to customize your mobile browsing experience with add-ons like TwitterBar,AdBlock Plus, and YouTube Enabler. There is a Firefox mobile add-on website with around 40 add-ons, but the number is growing.

If you’re not an N900 owner but want Firefox on your iPhone, Blackberry, Android, or other smartphone, we have some good news and some bad news. The good news: Firefox is investigating Android and launching for other mobile phones soon. The bad news: don’t expect them on the BlackBerry or iPhone anytime soon.