Tag: google docs
The Small Business Guide to Google Apps
by neetika on Mar.20, 2010, under Latest Web Technologies
Google Apps for business has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire workflow in the cloud, meaning you can access it all anywhere, any time, from any Internet connection.
At $50 per year per user, the fully integrated apps system is certainly cost-effective, and even adding the free versions ofGmail, Calendar, and Google Docs into your workflow can keep your employees coordinated.
For more casual users, or even those who might not be acquainted with Google Apps, here’s a guide to how the software can benefit your small business.
Gmail

The many advanced features of Gmail really make it a leap forward in the web-based e-mail space, and a lot of these are ideal for business.
If you’re not ready to take the full plunge into the paid Google Apps suite, you can still configure Gmail to function as your business e-mail client through your existing domain name by following the steps outlined in my post, “How to Set Up Gmail as Your Business E-mail Client.”
The first big advantage of Gmail, like all the apps discussed here, is that it functions in the cloud. You don’t have to worry about downloading messages to multiple locations or syncing various devices. Your inbox will look the same from any web or mobile connection. And with 25 gigs of e-mail storage per user (with a paid apps account), it’s unlikely you’ll ever have to clean your inbox or delete old messages.
Gmail works a bit differently than traditional desktop clients and webmail services in that conversations are “threaded.” This means that e-mails with the same or related subject lines are grouped together in a thread so you can see all the messages sent and received on a topic in one place. When a new message is received, the entire thread is bumped to the top of your inbox, making tracking complex and multi-party conversations easy.
Gmail also has a chat feature built right into the interface that lets you send a quick update or discuss a project with an employee if you’re not in the same office. Chats are also stored in Gmail so that you can search and refer to them later.
Google search, the asset that started it all for the company, is of course built right into Gmail, which makes finding information from e-mail conversations (even very old ones) extremely efficient.
Additionally, Gmail Labs offers some extra settings for your inbox that can be extremely valuable for business use:
- Signature Tweaks puts your e-mail signature before the quoted text in a reply the way that Outlook would.
- Default ‘Reply to All’ allows you to reply to group e-mails with one click, instead of from a drop-down menu.
- Forgotten Attachment Detector will notify you if you’ve mentioned an attachment in an e-mail, but forgotten to add one.
- Undo Send gives you a few seconds after sending a message to click “undo” in case you forgot something, or sent it to the wrong party by mistake.
- Title Tweaks is a great feature that puts your unread message count first in the title of the inbox web page. If you have many windows open while you’re working, you’ll still be able to see when new messages arrive.
Google Docs

Google Docs is a web-based suite for word processing, presentation building (similar to PowerPoint), spreadsheets, and web forms. All the work is done in a web browser, and all the data is saved in the cloud.
The software can be a bit quirky at times, which may frustrate users of more stable products like Microsoft Office, but the payoff in online storage, shareability, and collaboration options may be worth the adjustment for many small businesses.
Because the data is online, streamlined document sharing and collaboration are big perks with Google Docs. Any file you’re working on can be shared with individual team members, or the entire group within the apps system. You can also set permissions for specific users to view and edit documents. And, multiple users can simultaneously view and edit documents, which can be useful for real-time collaborative projects or presentations during conference calls. You can also grant permission for those outside your office network to view and edit documents, which can be especially useful for sharing information and presentations with clients or colleagues.
As you create and share documents, your Google Docs dashboard may start to get a little messy. Be sure tocreate folders to keep your work organized just as you would on your desktop. You can also share entire folders if you need to collaborate on multiple documents related to the same project.
Calendar

Google Calendar provides an efficient and intuitive way to keep appointments and events synced across your entire business. With calendar sharing and permissions (similar to those in Docs), you can add other employees’ calendars to your own, and vice versa, in order to see and manage the big picture of your team’s time.
For example, if an executive has an assistant, their calendars may be shared so that the assistant could manage his boss’s appointments remotely from his own account. It’s also a smart tool for coordinating meetings, calls, and shift staffing for multiple employees to avoid scheduling conflicts. Sharing multiple calendars with one “master calendar” creates a color-coded scheduling table for the coordinator that updates automatically when users make changes or additions.
The Calendar app can also be used to create events through Gmail. By adding your employees’ e-mail addresses to an event, they will receive an invitation to respond. Responding ‘yes’ automatically adds a shared event to your calendar that each invitee can view and add notes to. It’s a smart way to coordinate meetings and keep everyone in the loop.
Google Sites

Google Sites is a drag-and-drop web development tool that you can use within your business’s apps to create online information hubs for employees. The websites you create exist within your Google Apps domain, can be public or private, and permissions for employees to add, change, and contribute information can be set from the main account.
Beyond simply being a WYSIWYG web editor, Sites makes it easy to integrate data from other Google Apps into dynamic pages that team members can use to collaborate on projects. Integrating spreadsheets or data charts from Docs, a deadline schedule from Calendar, and team-specific messages from Gmail could essentially create a one-stop project dashboard full of dynamically updating information.
Sites here can be purely functional or informational, or with the aid of some built-in templates or a good designer, a full-fledged dynamic public website for your business that team members have easy access to.
Google Apps Marketplace
Google’s recently launched Google Apps Marketplace allows developers of other business web apps to integrate their offerings with Google and sell software directly to Google Apps users. The marketplace currently has over 50 partners, including Intuit, Zoho, and Aviary. This additional space for third-party software means that Apps users will have even more options to tailor their suite for specific business purposes.
4 Terrific Tools for Creating Business Web Forms
by neetika on Feb.23, 2010, under Graphic Design
This post originally appeared on the American Express OPEN Forum
Web forms can be a great asset on your business site. They let you collect pertinent data and contact information from your visitors without exposing your direct e-mail address to the world. They also set specific boundaries on the type of data you receive from customers so that the information fits nicely into a spreadsheet or database as needed.
Building a web form used to require a bit of coding and “wiring” on the back end of your site. These days, there are some great free and low-cost resources on the web that make building and integrating forms into your business website a breeze.
1. Wufoo

Wufoo is a great web-based form generator with a very intuitive interface. Forms are extremely customizable with simple drag-and-drop commands and many style options.
The forms you create “live” on Wufoo, but they are fully embeddable into your own website or blog by pasting a bit of code. But what makes Wufoo especially useful is that your account on the site serves as a hub for all the data that flows into your forms.
While you can download and configure your form to function with your own database, you may not want to when you see all the great looking reports and widgets you can generate just by logging into your Wufoo account. By hosting your data with them, everything is DIY, and easily accessible, with no need to hand your files over to a database expert to get your form up and running. In addition to viewing entries on the site, you can configure Wufoo to e-mail or text you when a user completes your form.
A free Wufoo account allows one user to generate three forms with three corresponding reports. Additional forms, users and reports come at a few price points, starting at $9.95 per month.
2. Icebrrg

Icebrrg has nearly identical features as Wufoo, and similar price points for paid accounts. You can host your own files or integrate the forms easily onto your business website and receive notifications when they are filled. A nice feature is that embedded forms are rendered in HTML, and will comply with the CSS styles of your website to match the look and feel automatically.
Icebrrg no longer has a free account, but at $9 per month, you get 10 forms, 500 entries, and 100MB of storage for customers to upload files.
3. Formsite

Formsite has a focus on a few more complex features that not every business may need in a form, but some will find extremely valuable, such as payment integration for credit cards, PayPal, and Google Checkout. They also offer multi-page and “skip/branch” surveys, which allow you to control the flow of questions based on certain rules and user responses.
Formsite has all of the customization, embedding, hosting, and notification options as the sites mentioned above, and their free account lets you create five forms, with 50 items per form.
4. Google Docs

If you’re already using Gmail, Calendar, and other Google Apps for your business, you may want to take advantage of the forms function within Google Docs.
This form generator is pretty bare bones, but the dead-simple interface and integration with your existing Google account make it useful for internal employee surveys or even the daily lunch order.
Once you create your form document, it’s tied to a spreadsheet and data summary that also live in your Google Docs. The data feedback, in the form of a response counter and various charts and graphs, is extremely detailed and easy to read (similar to Google Analytics), and the timestamped spreadsheet is exportable for whatever your database has in store.
A Google form is embeddable in an external website, but its cumbersome formatting and limited customization means that it probably won’t agree aesthetically with your sites. For now, linking to these forms is a quick and dirty way to gather data on a simple, clean interface.

