Tag: Chrome
New Google Chrome Ads Show Off Extensions and Translate
by neetika on Apr.21, 2010, under Latest Web Technologies
Google has just lreleased two new ads on YouTube to show off Chrome features. Extensions and Translate are two components that flesh out users’ browsing experiences while simplifying online actions at the same time.
The spots were created by agency BBH, and they’re drop dead adorable.
The first illustrates how users can add more functionality and personalize their Chrome browsers with extensions, including ones that support Twitter, images, lightboxing and bookmark syncing. The video features Fats Waller’s “(Do You Intend to Put an End To) A Sweet Beginning?”
The second spot shows off Chrome’s native translation capabilities. The song in this video is “Plastic Sunshine” by Steven Stern and Stuart Hart.
BBH’s Executive Creative Director, Pelle Sjoenell, commented on the accessible feel of the spots in a press release, saying, “We wanted to make cousins or nephews to the 2009 films that we created to drive awareness of the overall benefits of Chrome. For Translation we want people to feel the magic of something being automatically translated right in front of them, just like Chrome does. For Extensions, we wanted to put forward the great benefits of adding Extensions to your Chrome browser. Both are un-tech-like product demos, showing the work and genius going on behind creating something that’s essentially very simple to use.”
Without a doubt, these ads give Chrome a Willy Wonka, Rube Goldberg magical quality, which is probably a much more user-friendly approach than trying to actually explain the technology or give a real-life demo of extensions or translate. What do you think of these new spots?
Chrome Hucks HTTP://
by neetika on Apr.19, 2010, under Latest Web Technologies
Google’s developer version of the Chrome browser has made a significant change. In the URL the traditional first step, “http://” has been done away with.
Thom Holwerda, of OSNews, had an idea why.
“(T)he URL scheme bears little meaning to most people using a browser - they know it’s there and how to type it, but it doesn’t indicate anything to them. Since computing has been about abstracting away complexity for a while now, it was only a matter of time before browser makers started removing this piece of web history.”
There are problems with this change, as far as developers are concerned.
- The change itself was unclear. When developers started noticing it, they interpreted and reported it as a bug. It seems that Google perhaps did not converse with their developers prior to implementing this
- Although the http is hidden, it is not gone. So the change is a visual one, perhaps not a functional one.
- Some developers are worried about what will happen when working with the https or ftp protocols.
- This is not an agreed-upon move, industry-wide.
A moderator on Google’s Chrome code forum said, “we include “http:// when copying the URL to the clipboard, so it will still appear when pasted elsewhere.” This is a function that is apparently not in working order for a number of developers.
