Tag: chrome extensions
New Google Chrome Ads Show Off Extensions and Translate
by neetika on Apr.21, 2010, under Latest Web Technologies
Google has just lreleased two new ads on YouTube to show off Chrome features. Extensions and Translate are two components that flesh out users’ browsing experiences while simplifying online actions at the same time.
The spots were created by agency BBH, and they’re drop dead adorable.
The first illustrates how users can add more functionality and personalize their Chrome browsers with extensions, including ones that support Twitter, images, lightboxing and bookmark syncing. The video features Fats Waller’s “(Do You Intend to Put an End To) A Sweet Beginning?”
The second spot shows off Chrome’s native translation capabilities. The song in this video is “Plastic Sunshine” by Steven Stern and Stuart Hart.
BBH’s Executive Creative Director, Pelle Sjoenell, commented on the accessible feel of the spots in a press release, saying, “We wanted to make cousins or nephews to the 2009 films that we created to drive awareness of the overall benefits of Chrome. For Translation we want people to feel the magic of something being automatically translated right in front of them, just like Chrome does. For Extensions, we wanted to put forward the great benefits of adding Extensions to your Chrome browser. Both are un-tech-like product demos, showing the work and genius going on behind creating something that’s essentially very simple to use.”
Without a doubt, these ads give Chrome a Willy Wonka, Rube Goldberg magical quality, which is probably a much more user-friendly approach than trying to actually explain the technology or give a real-life demo of extensions or translate. What do you think of these new spots?
Delicious Chrome Extension Early Beta Now Available
by neetika on Mar.10, 2010, under Latest Web Technologies, Trends
Bookmarking service Delicious has just rolled out a Google Chrome browser extension.
Like other Chrome extensions we love to play with, this one is lightweight, fast and useful. There’s no bulky sidebar here. Bookmarks can be created and saved with a miniscule “TAG” button and they can be searched from Chrome’s excellent omnibar. So, do you think this will prompt loyal Delicious users - many of whom had been holding out on Chrome in favor of Firefox - to switch to Google Chrome entirely?
This is what the button and simple form for bookmarking a page look like:
While this extension doesn’t have all the bells and whistles of some of Delicious’ other browser add-ons, the team noted that the public demand for a Chrome extension prompted them to release a beta earlier than they would have liked.
“It doesn’t have all the API’s needed and it’s missing a good chunk of the functionality we believe it needs, but we’re getting so many requests for the Chrome extension that we’re going to make this available sooner than we originally planned…
“As soon as Chrome is able to support the functionality needed we’ll ensure the features of this extension matches that of our other browser add-ons. There are still some interactions we’re not quite happy with that we’ll address shortly, but we wanted to give you an official Google Chrome extension as soon as possible.”
What do you think? Does the new Delicious extension make you want to use Chrome more? Or if you’re a Chrome fan, does this move give you a renewed interest in Delicious? Let us know your thoughts in the comments.
