Automattic, the company behind WordPress.com, has acquired inspiration tool Plinky from Thing Labs, who are also creators of the Brizzly Twitter app. Terms of the deal have not been disclosed.

Plinky provides a daily prompt or question and asks the user to respond with text, photos and multimedia. We first wrote about the website when it launched in January 2009. Backed then, we said it offered “a new twist on microblogging” with a pretty interface, but that it also suffered from “a bloated sense of self.”

Automattic has found a smart use for the app, though. In its blog post, the company behind WordPress.com clearly positions the acquisition as a way to overcome writer’s block. Getting started with Plinky on your blog requires signing up for a Plinky account though, but we imagine that barrier will eventually be dissolved as it gets stronger integration with WordPress.

If WordPress.com lives and dies by the amount of content its users generate, then Plinky should be a powerful tool to get new and causal writers to create more content.

img credit: xanxhor