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SimpleGeo Launches As an iTunes for Geo-Data

by neetika on Mar.31, 2010, under Latest Web Technologies

SimpleGeo — which officially launches out of private beta tomorrow — offers a suite of sophisticated geo-data products for purchase. The service targets individual developers and businesses who want to immediately build or enhance location-based applications in minutes, and picks up where GeoAPI (acquired by Twitter) left off.

At launch, SimpleGeo will offer two distinct products — the SimpleGeo Storage Engine and a Marketplace — for companies and developers looking to capitalize on the location trend with less resource investment upfront. Down the road SimpleGeo plans to add comprehensive visualization and analytics tools to their offerings.

The SimpleGeo marketplace — which is akin to an “iTunes for geo-data,” according to CEO Matt Galligan (formerly of Socialthing) — will sell geo-data from their six launch partners, and partners will share profits with SimpleGeo on a 70/30 split.

One of the more impressive data offerings comes via SpotRank, a product of SimpleGeo’s partnership with Skyhook Wireless. The SpotRank technology uses real-time location data from all GPS-aware devices (think iPhones) to map out location trends for “Spots.” SpotRank factors time and place into the equation to gather worldwide, local, city, and trending ranks for locales. For example, the image below highlights location request frequency at 2pm PDT on a Saturday in San Francisco, and is an example of the data which is now accessible to developers.

SimpleGeo is banking that their geo-data fees are reasonable and will be in high demand. The company’s just-add-water solution for those looking to avoid the investment of building their own geo-rich applications doesn’t come cheap. In terms of pricing, there is a limited free version, though users with larger needs will need to pay per user or per month, and fees could run upwards of $10,000 per month depending on needs.

As for what this means to the average consumer, we can expect to see more developers apply or improve location data in their applications for unique purposes. Both Stickybits for barcode geo-tagging and Vicarious.ly for real-time location-based streams are already employing SimpleGeo services and showcase the significance of the platform.

:geotagging, Google, location-aware, mashable, simplegeo

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