Archive for March, 2010
Yep, Chrome OS Is Getting Deep Flash Integration Too
by neetika on Mar.31, 2010, under Latest Web Technologies, Trends
Earlier today, Adobe and Google announced a partnership that integrates Flash right into future builds of Chrome. At a time when Flash is under fire from both Apple and HTML5 advocates, this is a huge win for the technology. But one thing that wasn’t clear from Google’s post
on the matter (and Adobe’s comment to us) is what this means for the upcoming Chrome OS.
“We plan to bring these benefits to Chrome users across all platforms, including Windows, Mac, Linux, and Google Chrome OS,” a Google spokesperson told. In other words, yes, this deep Flash is coming to Chrome OS.
Here’s why this is significant: when Chrome OS-based netbooks launch later this year they will not only compete with Windows-based netbooks, they will also compete with the iPad. The iPad, of course, will not run Flash. This could be a major differentiating factor when people are deciding which machine to buy this holiday season. Especially if those people are addicted to Farmville (which is, of course, Flash-based).
“Netbooks aren’t better at anything,” Apple CEO Steve Jobs said while unveiling the iPad back in January. This deep Flash integration may give some users reason to disagree.
And don’t forget, eventually, there will be Chrome OS-based tablets as well. That Apple/Google rivalry keeps getting more interesting.
SimpleGeo Launches As an iTunes for Geo-Data
by neetika on Mar.31, 2010, under Latest Web Technologies
SimpleGeo — which officially launches out of private beta tomorrow — offers a suite of sophisticated geo-data products for purchase. The service targets individual developers and businesses who want to immediately build or enhance location-based applications in minutes, and picks up where GeoAPI (acquired by Twitter) left off.
At launch, SimpleGeo will offer two distinct products — the SimpleGeo Storage Engine and a Marketplace — for companies and developers looking to capitalize on the location trend with less resource investment upfront. Down the road SimpleGeo plans to add comprehensive visualization and analytics tools to their offerings.
The SimpleGeo marketplace — which is akin to an “iTunes for geo-data,” according to CEO Matt Galligan (formerly of Socialthing) — will sell geo-data from their six launch partners, and partners will share profits with SimpleGeo on a 70/30 split.
One of the more impressive data offerings comes via SpotRank, a product of SimpleGeo’s partnership with Skyhook Wireless. The SpotRank technology uses real-time location data from all GPS-aware devices (think iPhones) to map out location trends for “Spots.” SpotRank factors time and place into the equation to gather worldwide, local, city, and trending ranks for locales. For example, the image below highlights location request frequency at 2pm PDT on a Saturday in San Francisco, and is an example of the data which is now accessible to developers.
SimpleGeo is banking that their geo-data fees are reasonable and will be in high demand. The company’s just-add-water solution for those looking to avoid the investment of building their own geo-rich applications doesn’t come cheap. In terms of pricing, there is a limited free version, though users with larger needs will need to pay per user or per month, and fees could run upwards of $10,000 per month depending on needs.
As for what this means to the average consumer, we can expect to see more developers apply or improve location data in their applications for unique purposes. Both Stickybits for barcode geo-tagging and Vicarious.ly for real-time location-based streams are already employing SimpleGeo services and showcase the significance of the platform.


