The portal, which is accessed by simply entering a short code into the Internet browser on a cell phone, features a range of exciting content including downloadable wallpapers, games, animations, music, ring tones, competitions and news.

Mobile world meets cyberspace

Mobile Internet is all about Internet access from mobile devices. Well, it’s true, but the ground realities are different. No doubt Internet has grown fast, well really fast! But mobile Internet is poised to grow even faster. The fundamental difference lies in the fact that whereas academics and scientists started the Internet, the force behind mobile Internet access is the cash-rich mobile phone industry. Mobile industry has always been looking for more avenues to make more money and in this attempt, the mobile industry besides carefully finding about the needs and requirements for a mobile data user is also creating new demand patterns also. What makes things even more favorable for the mobile Internet is that it already has a lot of Internet-based content from which to draw. This can be adapted for display on mobiles in a number of ways. A website can be viewed using a phone that is WAP-enabled.

A mobile is something that we take along with us where ever we go (unlike our computers) and that is one of the reasons many analysts believe that within three years more people will be accessing the Internet from mobile phones than from office or home computers.